What industries are they in
本帖最後由 mdshamolahmed04 於 2024-3-16 11:54 編輯
A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. The following elements should make an appearance in your persona profile: Buyer Persona Profile 1. Demographics or Firmographics What are the basic facts about your ideal customer, including age, gender, and geographic location? If you’re a B2B company, how big are the companies you’re trying to acquire? As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM).
Pain Points Why does your buyer persona need your solution Clean Email in the first place? A pain point is exactly what it sounds like: a problem or need that’s so unpleasant, an individual has to begin searching for branded products or services and spend money in order to solve it. Whether customers are driven to your company by a major life event or a need to prove a point to their peers, you should know how your company is used to solve problems.
Priorities Do your customers tend to be budget shoppers, or do they worry deeply about impressing their social circle? Do you tend to sell to executive assistants with a need to please a particularly choosy boss? Ordering priorities can allow you to create marketing materials that cut to the chase: if budget isn’t an issue, you can focus on value or other things that matter most. 4. Values Are your ideal customers environmentally-conscious activists? Do they aspire to grow their company quickly? It’s critical to address values separately from priorities, because they affect how your company should define the bigger picture. |
