Or clicked on the proofreader on your word document
For example, between agencies communications, consulting, marketing, etc. or real estate professionals on the one hand, which display median rates of . and .%, and catering services of the other, which peak at .%. The average rates are higher: . and .% for agencies and in real estate, compared to .% in catering. The second graph highlights how the conversion rate is likely to vary depending on the product sold.
We see that it is almost ten times higher for food than for luxury handbags; but this indicator does not take into account the price of goods, which influences the amount of the average BTB Directory shopping basket, itself having a significant impact on the profitability of campaigns. Seeing the above, you might think that the solution is to compare your conversion rate with that of the best players in a given sector or market.
For example, a tour operator should know where it stands compared to the average of travel professionals i.e. .%. But it's not that simple, since companies' business models vary greatly. There are therefore other criteria to take into account to weight the conversion rate: The range and price of products or services. Brand positioning BC or BB. The sources of the traffic counted. |
