Google's patents Since the Quality Evaluation Guidelines were published, YMYL and EAT have continued to be a major focus in SEO. It is difficult to make sudden improvements, and it is unlikely that you will see significant results overnight. Although there is almost no point in investigating it as a means of SEO hacking, I think knowing the details about EAT is a plus when it comes to long-term strategy and guessing Google's thoughts. This time, we would like to introduce an article from Search Engine Journal on EAT analysis co-authored with Bill Slawski, who has deep knowledge of Google's patents. While there is no way to know the full impact of EAT on search, we can understand the power of Google's algorithm by looking at Google's patents. Since EAT became a mainstay of the SEO discussion, many urban legends and misconceptions have emerged. It has also become clear that this is a difficult topic for everyone in our industry to understand. The reason is obvious.
Google shares little information about EAT and doesn't clearly explain which ranking factors, other than PageRank and links, are part of EAT's evaluation to completely determine Belgium Phone Number Data whether the content is accurate. We are looking for a signal that is worthy of ensuring accuracy. Gary said, ``Having accurate content is a factor that leads to good rankings,'' but following the signals may be a factor rather than being accurate in itself. (snip) It's like looking for signals along the lines of expertise, authority, and trustworthiness. I think we should give it a name like EAT and propose a way to get it. Oh, by the way, we already suggested it. What webmasters should know about Google's core updates This leaves us with many questions about what role EAT plays within Google's algorithm. "Quality raters do not directly influence Google's search results," Google says . However, it does not clarify the many questions that are prevalent about EAT and how it works.
How does Google identify authors and experts? How does Google determine whether a website is classified as YMYL (Your Money, Your Life)? How does Google determine alignment with scientific, medical, and historical consensus? Is EAT evaluated at the page, domain, entity, and company level? Fortunately, you can glean answers to these questions by reading Google's patents that detail the process of determining rankings (among other factors). Some of Google's patents, especially those filed in recent years, include information related to identifying authors, distinguishing websites, and categorizing levels of expertise. They could help explain the possibility that Google is using EAT algorithmically. |
