Shopping campaign into a Smart Shopping

Who are Google Smart Shopping campaigns suitable for? According to the requirements, Smart Shopping campaigns are suitable for you if you run an online shop and have already gained initial experience with Google Shopping. If your goal is to increase the efficiency of your shopping campaigns and you are willing to accept Google's "black box" - then test Google Shopping campaigns. By the way: The number of conversions does not necessarily increase with smart shopping campaigns, but rather the sales generated with this number of conversions.


Don't miss any more posts: THE newsletter in online Special Data marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Subscribe now Practical guide: How to set up Google Smart Shopping campaigns! Check whether you meet all the requirements for creating Smart Shopping campaigns. If yes, you can start straight away. Go to the campaign level in your Google Ads account. Click on the blue plus sign here to create a new campaign. Screenshot from the Google Ads account, showing the campaign level where you add a new campaign Select a campaign goal and select “Shopping” as the campaign type.



Select the Merchant Center account in which your shopping feed is created and the country in which the Smart Shopping Ads should be displayed. Screenshot from the Google Ads account, where the campaign type “Shopping” is selected Then select “Smart Shopping” as your campaign subtype. You can no longer change this type after the campaign has been created (correspondingly, you cannot convert an existing campaign). Screenshot from Google Ads account selecting Smart Shopping sub-campaign type.