Keywords there are in a given

However, you also often hear voices saying that AdWords eats up your budget and is ineffective. However, very few people are aware that the effectiveness of an AdWords campaign depends not only on its correct implementation, but also on optimization throughout the duration of the campaign. Therefore, today I will give you some tips on how to optimize your AdWords campaign to eliminate the effects of "non-sales" clicks and use your budget as effectively as possible.

See all content on YouTube! If you want to receive notifications about my new episodes on YouTube, click! subscribe-MrOptim Limit keywords in your ad group First, try to limit the number of keywords per photo retouching ad group. Don't add more than - keywords to one ad group. Remember that the fewer group, the better you will be able to match those keywords to your ad content and vice versa. This, in turn, should translate into more clicks on your ads. Create new ad groups and ads Group your keywords into new ad groups of - similar words and create new ads for them.



Also remember that one ad group should have several different ad texts. You must know that if we have, for example, ads in a given advertising group, the AdWords algorithm itself selects the best-suited ads that it will display in response to a specific user's query. This will be the advertisement that, according to the system, will be more effective and better suited. When adding new ads, we can also test them for their effectiveness. Add new keywords It is extremely rare to build a comprehensive advertising campaign at the very beginning, containing all the most necessary slogans.