If you already have a Pinterest

Business account, you’re set. If not, simply convert your account to a business one. Once you’ve got your business account squared away, it’s time to dive into Pinterest Analytics. Log into your Pinterest business account (if you haven’t already) and navigate to the menu options at the top of your screen. Click on Analytics, then choose Overview from the dropdown menu. pinterest analytics dashboard Your Analytics Overview dashboard gives you a solid look at a variety of metrics regarding your Pinterest account and its content. Pinterest Analytics:

Key metrics Once you land on your Overview dashboard, Brazil WhatsApp Number Data you can toggle between your Pinterest Analytics overview, Audience Insights, Trends, and Conversion Insights. pinterest analytics options If you’re new to Pinterest Analytics, the information on this dashboard can be a bit overwhelming at first. To help navigate through it all, let’s talk about some of the key metrics to pay attention to on Pinterest Analytics. Read on for an overview of some key metrics to keep an eye on within the different Pinterest Analytics dashboards. Impressions This metric refers to the number of times your Pins showed up in front of users, whether that’s on their Home Feed, search results, or another user’s board. In other words, impressions are a Pin’s views.



Why it matters: Tracking your Pins’ impressions can help you get a better look at your content’s visibility and how it varies based on content, keywords, etc. Additionally, it helps you to identify trends in content performance so you can adjust accordingly. Engagements A user seeing your post is one thing, but interacting with it? That’s even better. Engagements tell you about the actions users take with your content. This includes: Saves Pin clicks Outbound link clicks Carousel card swipes Shares And more Why it matters: