PPC trend #3: Loosening of keyword match types pay-per-click trends for 2024 is loosening of keyword match types. So, what does this mean? Google Ads offers different match types, including: Broad match: Ads may show on searches related to your keyword. Phrase match: Ads may show on searches that include the meaning of your keyword. Exact match: Ads may show in searches with the same meaning as your keyword. A chart of the different match types for Google Ads With phrase and exact match, the matching is more precise than using comprehensive matching, which means you appear in fewer searches.
But for 2024, that’s changing a little bit. Google is Belgium Phone Number Data expanding what qualifies under exact and phrase match keywords to add some broader search terms that are still relevant. That means that phrase and exact match will remain precise in targeting, but will include some broader, but still highly relevant search terms. Essentially, you have more opportunities for your ads to appear for relevant keywords without compromising the match accuracy. PPC trend #4: Optimizing landing pages to better match intent When you look at PPC marketing trends, you’ll find that optimizing landing pages ranks at the top of the list.
Having a customized, relevant landing page has always been the best way to go, but for 2024, it’s a must. More businesses are advertising online each year, which means increased competition for you and options for your audience. They don’t have to settle for businesses that waste their time with irrelevant information. As a result, you must have optimized landing pages for your ads. Whether you run search ads or social media ads, your landing page needs to provide the best experience to keep your audience from shifting to a competitor instead. So, how do you create an optimized landing page? Here are some tips for making optimized landing pages: |
